Why There's No Escaping the Blog

By | 2004-12-28

Why There’s No Escaping the Blog -Fotune-

The blog -short for weblog- can indeed be, as Scoble and Gates say, fabulous for relationships. But it can also be much more: a company’s worst PR nightmare, its best chance to talk with new and old customers, an ideal way to send out information, and the hardest way to control it.